It’s difficult not to feel sorry for the modern-day hippie. The 2020 pandemic ushered in what surely could only be described as ‘the technological apocalypse’ – as will undoubtedly be storied for years by means of wind-instrument or guitar around the campfire.

Unfortunate indeed for some, but when you’re a person less interested in sandals, tie-dye and Janis Joplin than the continued and prosperous existence of your business, you would welcome that technological innovation was suddenly thrust into a life-altering spotlight and that it has become the undeniable catalyst for adaptation, for evolution, for sheer survival.

The regrettably stark reality for most is to resourcefully embrace and acclimatise – or likely accept terminal failure. In fact, it is said that businesses that are prepared, agile and responsive to change have the golden opportunity to not only survive, but thrive (cliché aside).

The perplexing nature of our globally-shared 2020 plight suddenly meant that technology really had to step up. And it did. The world suddenly shifted into a strict problem solving, efficiency mode that has seen magnificent leaps forward in human ingenuity – prompted mainly by countless fears behind the unpredictability of tomorrow.

Streamlining both the administrative and operational efficacies of your business are, of course, wonderful concepts. Yet, as if managing your business’ risks wasn’t complicated enough pre-Covid era, this “new normal” has robbed us of many elements of assured stability that we very likely took for granted in the past. Broadly volatile market segments and government leadership forces have demanded strong reassessment of your business’ positioning, cashflow, efficiencies, productivity and customer satisfaction maintenance, while specifically targeting and correcting any and all process or value chain pitfalls.

As likely the bulk of your organisation’s risk stems from your fleet of vehicles, key strategic and progressive decision making and implementation will be a fundamental differentiator of your fleet and ultimately business’ resiliency and indeed profitability as we face the insecurities of this new year.

Companies such as Muller Developments exist to provide stability, predictability and above all, peace of mind. Where the company’s onboard electronic fleet control and compliance offerings were once thought proactively disruptive to the fleet management and tracking industries, its electronic ‘prevention is better than cure’ approach has simply never been more appropriate than right now.

So, where there’s crisis, there’s opportunity.

It is highly likely that your business has been forced to revisit fundamental strategies and budget allocations. These shifts in spending reflect evolving business models, as companies navigate priorities in this strange new era. But this pivot provides a prime chance to re-evaluate where core improvements can be made through ideal fleet technologies that modernise your operation for sustainable and profitable longevity.

You need that single powerfully innovative tool that redefines and differentiates you from your competitors, helps you react to altered customer needs, and keeps you resilient in the face of globally disruptive forces. By driving operational efficiency, enabling differentiation and adding value to your customer experience, this agility within your business will not only be paramount to survival, but give you the best possible fighting chance to be proudly standing tall when the pandemic dust finally settles.


Fact is then, even if you think beads, bell-bottoms and essential-oil deodorants are cool, remember that the power of key technologies today quite simply eclipses the forces of those mystical crystals. Don’t be left behind. Close the gap between ambition and action – the opportunity is now…